Rocky Mountain ASTA
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About Rocky Mountain ASTA

The American Society of Travel Advisors (ASTA) is the leading global advocate for the travel advisors, the travel industry and the traveling public. Rocky Mountain ASTA is the local chapter of the organization, representing travel advisors in Colorado and Wyoming. 
For nearly 100 years, ASTA has represented the highest degree of professionalism and expertise in travel. Our mission is to facilitate the business of travel through effective representation, shared knowledge, and the enhancement of professionalism. 
For Travel Advisors, being a part of ASTA means you're committed to unquestionable ethics, achieving success in your field, making invaluable connections and contributing to the success of the travel industry and travelers' experiences.
For Travel Suppliers, joining ASTA shows the world that you work with the best representatives for your brand: the people who will match your products with the people who will love them most, and together we all succeed and help travelers' reach the places and experience the things they love. 
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And for Travelers, working with an ASTA Travel Advisor is assurance that you are working with someone who approaches your travel as a specialized professional, dedicated to helping you achieve your needs and dreams as you roam the world. ​

Our WoRK

GOVERNMENT AFFAIRS: We promote and defend the travel agency community and the traveling public at all levels of government and within every segment of the travel industry.

INDUSTRY AFFAIRS: We fight to ensure a level playing field and fair competition throughout our industry which, of course, benefits industry professionals as well as consumers.

EDUCATION: We provide our members with the finest education and information resources available, so that they can provide the utmost in professional service to their clients. ASTA’s educational research allows member agencies and future travel professionals the opportunity to expand their business through specialization, giving advisors the tools to sell unique travel experiences, comply with government regulations and adhere to a code of ethics.

CONSUMER AFFAIRS: We constantly monitor the travel industry to identify “scam” operators and others whose practices cheat consumers and negatively impact our industry. Only ASTA members subscribe to a 12-point code of ethics which stands for “Integrity in Travel.” This is the pledge our members stake their reputations on. And we provide traveling consumers with a complete range of informational resources.

CONSUMER AWARENESS: Through its advertising and public relations efforts, ASTA strives to make the traveling public aware of the many benefits of using a travel professional to arrange and purchase travel.

Yes, Travel Agencies
​are "STill a thing"

There are OVER 402,835 TRAVEL AGENCIES currently in the United States.

98% of travel agencies are small businesses based on SBA’s definition.

Nearly 70% of the travel advisor industry is COMPRISED OF FEMALE-OWNED SMALL BUSINESSES.

$48.53 BILLION: The 2022 MARKET SIZE OF THE TRAVEL AGENCY SECTOR in the United States.

Of all travel sold in the U.S. in 2021, 29% was BOOKED THROUGH TRAVEL AGENCIES, making it the largest sales channel.

$43,810 The MEDIAN PAY PER YEAR for travel advisors

20% INCREASE IN JOB OPPORTUNITIES OVER THE NEXT DECADE, outpacing most industries in the United States Travel

Advisors were USED BY 22% OF U.S. TRAVELERS

Travel agencies GENERATE AN ANNUAL PAYROLL OUTPUT of $7.3 BILLION

​Travel agencies earn ANNUAL REVENUES OF $15.1 BILLION

ROCKY MOUNTAIN ASTA

Here in Colorado and Wyoming, Rocky Mountain ASTA is focused on helping our members excel in their business. 
We have more than 250 members in our region, and strive to connect them with excellent supplier partners, craft events that introduce new products and skills, and build networking opportunities to help everyone grow and succeed. 

If you are a travel advisor and not yet part of ASTA, learn more about joining the organization, or feel free to email us anytime. 

If you're already a member, join us for our upcoming events or tell us what would help make you more successful. We're here to support you. Also, be sure to follow our Facebook page for all the latest updates and news for both the chapter and national organization. 

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​Contact: [email protected]
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